How we keep learning in order to grow
In this week’s episode of Harper Bliss & Her Mrs. we talked about the most important tools and software we use for writing and publishing. Something we did not get into, but is a big part of what we do every day, is our constant endeavour to keep learning and educating ourselves on new developments in the publishing industry, as well as possible techniques to use and avenues to explore to grow our business. These days the internet offers many resources—books, blogs, podcasts, courses—to do just that and in this post I would like to share some of our favourites, which we also consider important tools for writing and publishing.
One major source of valuable information for any independent author or publisher is the trio of Sean Platt, David Wright and Johnny B. Truant, also known as the guys behind The Self-Publishing Podcast. Their weekly flagship show is hugely entertaining and offers insights from them and their guests on the writing as well as the publishing side of things and they also have other podcasts, like The Authorpreneur’s Almanac and The Smarter Artist which offer very specific tips on the many facets of being an indie author or publisher. In addition to that, they published a book that inspired us a lot to get to where we are now: Write. Publish. Repeat. And they now have a follow-up to that title with Iterate and Optimize, which I am currently reading. There will be a blog post in the next few weeks about how we have iterated and optimised our work here at Ladylit.
Thecreativepenn.com is THE place to go to learn about marketing books as an indie. Joanna Penn is a very successful author of both fiction (under the name J.F. Penn) and non-fiction books, such as Successful Self-Publishing: How to self-publish and market your book in ebook and print, and her weekly podcasts always feature very informative interviews with the creative movers and shakers in the publishing world and beyond. We listen to it religiously and have definitely been inspired to apply to our business some of the things we learned from Joanna and her guests.
Another great source for marketing advice, specifically on how to grow and use your mailing list, is Nick Stephenson. He has books (Supercharge Your Kindle Sales is one of them) a paying course (which we took and has helped us in various ways, like growing our mailing list, building a launch team, getting extra reviews), but also some free videos that are a good place to start for anyone reluctant to spend any money.
One of the things we are planning to get better at this year, is Facebook ads. The authority on this is Mark Dawson. His website has some instructional videos and he has just started his own podcast with beginning author James Blatch, called The Self-Publishing Formula Podcast. The combination of an experienced and successful author with a newbie, makes for an interesting exchange of perspectives on publishing. Mark also provides monthly income reports where he details how much he spent on advertising and how much he made as a result of that advertising, which is very informative for us, in view of our plan to do more Facebook advertising ourselves.
For the writers among you, a book that Harper found very helpful is 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love. As her followers will probably know, she is obsessed with her word count and this book has really helped her crank those words out faster, and also better.
Finally, some blogs we follow:
– Joe Konrath is a pioneer and one of the most staunch defenders of indie publishing (and Amazon). Check out his blog for, among other things, entertaining takedowns of the traditional publishing industry.
– Even though here in Hong Kong we seem to be geo-blocked from accessing the site directly, we follow The Passive Voice through a feed reader for links to articles about all things publishing.
This is just a short sample of resources and there are so many books and blogs that could be listed here as well, but hopefully they can provide some interesting reading to anyone looking to start or grow their author and publishing business.
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Latest releases: Beneath the Surface by Harper Bliss, In the Distance There Is Light by Harper Bliss and No Strings Attached by Harper Bliss
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